Case study- social commerce creates new customer relationship Study

- social commerce creates new customer relationship - Case Study Example Best Buy maintains a very large following in social media, actually using all of the data gathered from customer sentiment and question/answer opportunities with dedicated response staff as an evaluation tool. Best Buy conducts analytical research using social media data to determine whether its promotions are meeting with success. The article warns, however, that there are difficulties to using social media as a promotional tool, citing Starbucks as an example. This company received many photos chastising Starbucks for its labor practices, rather than delivering photos of advertising posters mandated by the contest. 1. Assess the people, organization, and technology issues for using social media to engage with customers. Pornpitakpan (2003) identifies the importance of using celebrity endorsers for improving a product brand position. Consumers find that a brand is more credible when an attractive and trustworthy celebrity endorses the product. When using social media, the people wit hin the organization become a type of celebrity endorser (such as Steve Jobs at Apple, Inc.), thus the information being provided to customers must be considered credible. Companies such as Best Buy, with their Twelp Force responders, become the face of Best Buy and therefore their behaviors must be controlled, the depth of their competence must be evaluated, and the content being transmitted over the social network must be relevant to consumer needs. From a people perspective, it would add risk by having employees represent the company and a potential cost burden. The company would also have to organize social media activities within the value chain, ensuring supervision, control systems, and those responsible for developing creative Web content. Using social media might require a more decentralized organization. In relation to technology, the brand using this platform for promotion or customer relationship management would need to ensure they have staff trained in gathering analyt ical online data and transforming it into useful information. 2. What are the advantages and disadvantages of using social media for advertising, brand building, market research and customer service? There are many advantages for using these sites. Apple, Inc., as one example, often uses social media to gain more presence with customers. Apple has the highest brand loyalty of any technology company, according to JD Power (Info Tech, 2007). Apple has conducted considerable market research about the lifestyles and attitudes of customers and is able to generate content that is relevant to these beliefs and lifestyles. Thus, what social media does for Apple is create real-time relationship development and interactivity with the Apple brand in a way that is not met by competitors. Social media sites also fit under the psychological theory of social learning. When people look toward their peers about product purchasing, they will often emulate these behaviors. Thus, the social media sites provide meaningful peer feedback that in turn changes attitudes about a brand. Best Buy, as illustrated in the case study, is a benchmark of using real-time response units to provide better customer service. Social media serves as a platform for engagement in a way not seen traditionally. Disadvantages can be illustrated by companies like

MLA Essay Example | Topics and Well Written Essays - 750 words

MLA - Essay Example Michael scores rather high marks in the first category of Need for Achievement. He is always optimistic and very self-sufficient. He is self-employed, does his own cooking, repairs his automobile, and maintains a garden. Even when he is facing a hardship, he has the forward-looking drive to see his plans through and let nature run its course. As an example, whenever he does something, whether baking a cake or fixing a car, he always goes out of his way to attend to details that are almost trivial. Yet, that is what it takes to be an enterprising individual. He is a perfectionist and an over achiever that is seldom swayed from the task at hand. In the second category, Need for Independence and Autonomy, Michael would be considered extremely enterprising. He is self-employed in a one-man business and always does all the work himself without any outside or hired help. He is very determined and never gets rattled by pressure or unexpected events. He dislikes taking orders, though I have always attributed that to his short stint in the military. Michael does his own thing according to his own schedule. Michael also has the Creative Tendencies required to be a successful enterpriser. He writes poetry, short stories, and is working on a novel. In addition, he plays several musical instruments and has written over 200 songs. Every time I see Michael, he is telling me about some new idea for a product whose patent will gain him fame and fortune. However, while his writing is very good, he has only very limited success. His songs languish in his mind and never make it into the studio or in front of the record producers. His ideas are soon forgotten as he moves on to the next blockbuster. Michael has the creativity to be enterprising, but something must be holding him back. Michael is a risk taker, but is careful not to put too much on the line at once. While I have seen him leave a good job to

Senior Project Team Essay Example | Topics and Well Written Essays - 1250 words

Senior Project Team - Essay Example The business plan will provide a foundation upon which future plans can be built with all of the business goals in mind and with a clear direction in which the company can journey. In creating a business plan, the first recommended course of actions is for the company to set on paper the mission of the company. Creating a mission statement allows a company to provide an overall goal through which all other goals can be measured and assessed. The mission statement would include ideas about the values and purposes that the business intends for being in business. This creates a doorway to understanding why the business exists. As business decisions are made, the mission statement creates a centered platform from which those decisions will support the goals that are being set for the company. Taking the time to create a solid mission statement of the business is highly recommended as a first step towards creating a workable business plan that allows for the goals of the company to be ach ieved. Through this mission statement it will be clear when the company is meandering off point, heading towards an outcome that is not really a part of the intended future of the company. It is highly recommended that this be the first step towards creating a more organized set of goals for the company. The important goal that will be achieved through creating the business plan is an organized and ordered set of goals that can be formulated through specified strategies. When a company does not adhere to a set of strategies, eventually it will wander into a trap that will negatively affect their overall performance. Ordered and organized strategies will prevent the company from meandering into a trap that is off mission and outside of the goals that are intended. Strategy is the final step before implementing a plan towards a goal. The goal must be identified with the strategy to meet that goal then created. Through a well organized business plan, the best strategies for a company w ill be revealed and goals can be met in ways that will have wonderful and surprising results. It is not the path towards the goal that should be full of surprises, but the results of meeting the goal so that the best possible outcome can be achieved. In recommending that Can-Go create a business plan, the consultants are looking towards the best possible future for the company as it designs its set of goals and creates strategies through which to meet them. The mission statement will provide the company with a commonly understood meaning so that all the ideas that the employees bring to the table can be assessed and goals can be created towards meeting those ideas that fall into the purpose that has been designated through the mission statement. Once the ideas are assessed and created into goals, tasks can be designed to meet those goals. Goals become the functional outcome of the business plan, creating a framework in which strategy can be set. The one thing that must be remembered in creating a business plan is that it is flexible and will change as the business changes and grows. While a static mission statement is best, the details that surround that mission statement will provide for the expected growth that a company will achieve. The goals of a company will change as expected outcomes are met and new goals are created towards a bigger and

Same sex marriage in the military Coursework Example | Topics and Well Written Essays - 750 words

Same sex marriage in the military - Coursework Example Simply put, there is no right to same-sex marriage, thus, homosexuals are not being denied their right. In fact, if one looks at the right of a child to be raised by both biological parents, the right of a man to be ensured of paternity, and the right of a woman to be with her child (Stacey 27) one sees that, not legalizing same-sex marriage protects many natural rights. Those who argue that same-sex marriages should be considered a civil right and should be treated just like any heterosexual monogamous marriage are doing so based on the principle of the Equal Protection Clause. This is, however, a flawed argument. It is absolutely wrong to consider that one’s constitutional rights ensure equal treatment in the area of marriage. One must understand with regard to equal treatment, the Constitution does not make reference to social relationships such as families, marriages, friendships, and the like (McVeigh and Maria-Elena 899). Two friends, who decide to consider their relatio nship a marriage, cannot go to the courts and demand equal protection rights just because they decided to consider their friendship a marriage. To do so is tantamount to saying that just because some people at a certain sports event pray together before the start of the event; courts are required under the equal protection law to allow these sports event goers to redefine the event as a religious ceremony. The government, as an example, recognizes a relationship between two contracting parties, one of whom agrees to mow the other’s lawn. However, the law governing the contracts does not define beforehand what kinds of contracts can be drawn. The law, instead, merely makes clear how binding a consensual contract is, and what legal obligations both agreeing parties have in fulfilling the contract. The law also clarifies the consequences should one or both parties breach stipulations in the contract (Bily 33). The role of the law is limited only to overseeing the relationship. I t does not create the relationship. If applied in the argument of same-sex marriage, this means that, for several centuries already, marriage laws have considered marriage under the classification of a bond between a man and a woman that normally leads to procreation (Bily 48). Same-sex relationships simply cannot fall under this category. The meaning of marriage gets completely redefined when two men marry each other and the same has become an issue that has come to the limelight. Gay marriage is a serious threat and it challenges the nature too and this is because two men can never reproduce and take their generation forward. They can adopt a child but they can never fulfill the gap left, that gap can only be fulfilled by a mother. The divorce rates are extremely high when two men or women marry each other and research goes to prove it. Heterosexual divorces are much less than homosexual divorces and this is another reason why people oppose gay marriages. Gay marriages have also c ome under intense scrutiny with regard to the tradition that the world has been following for many years. When it comes to mental health, it has been found that Gays are much less healthier than normal people and this is because of their genetic makeup, their way of walking, the way they talk differs from normal people and they are different from normal people. It can therefore be concluded that same-sex relationsh

Degas Private Life of a Masterpiece Little Dancer Aged Fourteen Assignment

Degas Private Life of a Masterpiece Little Dancer Aged Fourteen - Assignment Example aining the young girl aged fourteen called Marie, he takes and mould many parts of her body, and finally after that Degas comes out with an audition of the little dancer aged fourteen. The public did not receive this theme warmly or with full acceptance but instead the public warned their children against dancing and refer to it as misleading to the young generation. With young people, things were different, instead they liked it more and it triggered many young female to join the dance, this extends until today young people like dancing a lot. Degas makes it more attractive by painting the ballets dancers, he spends much of his time watching the dancers this is because he is more attracted towards young female dancers. Degas liked the artwork just from the time when he was young. He and he worked on his talent until when he meet his dancers in Paris city. This triggers him to work with extra effort and comes out with the theme the little dancer aged fourteen. This is after meeting the young girl by the name Marie who was so determined with dancing and sculpting as a special art in her life. Degas took her after realizing that her mother and her entire family were very poor. Degas emphasized on training and strong body movement. This was the drill that he used to archive a perfect dancer as far as his tile is concerned. By doing this he only concentrated on young people who were referred as children, this was the only controversy that he had against the public and more so they were female and not male. With Degas, he was using the young women so that to bring out the aspect of capability and self esteem. With the posing, the special dancing, and especially the final posing it was unique and not very common this made his dancing art very powerful. Apart from that, also Degas concentrated on the material that he was using in his artwork since it is also a major aspect as far as stage presentation is concerned. It appeared to be very unique also and so much

Reflection Letter Essay Example for Free

Reflection Letter Essay This document contains my knowledge and lessons on ethics and integrity I have learnt from the Academic Seminar as well as the reasons why I found myself interacting with the Office of Student Conduct. My suspension was based on misconduct of academic ethics and integrity. We were caught cheating on quizzes and on online tests. Being afraid to tell the truth, the school gave us suspension which I have served outside school. My involvement in academic misconduct in the University of Nevada, Las Vegas has taught me a lesson after the sanction posed on me. It was my actions that have caused me all these mess and according to the lessons I have learnt in the Academic Integrity Seminar, I believe in high degree of integrity from today. My friend and I were caught cheating on quizzes and online tests. Unfortunately, our instructor caught us red-handed and we were referred to the Office of Student Conduct. My relaxed efforts on academics led me into all these mess. Instead of going to do more studies on previously learnt topics, my peers and I would go to the clubs and any other place that we could have fun and forgot our academic roots were more important. Only to find that I had nothing to offer whenever there was an exam. That’s when my best friend would suggest that we improvise a way in which we can acquire high grades and achieve academic scholarship. The truth is that our efforts were imposing a great danger in my academic and personal life. This kind of incidences has also happened to my peers especially my best friend. To avoid such a circumstance occurring again in my life, I have decided to take my studies more seriously. Again, I have decided to make proper preparations in my studies prior to examination period or any other test and quiz. I have also decided to avoid the bad groups or peers in the campus and choose a company with good academic morals. During the Academic Integrity Seminar, I have learnt that I am only destroying my life. I am a person with great vision for my life, my country and the entire world. I don’t want to shun this away. My knowledge on ethics and integrity has gone a notch higher. Being able to know that ethics and integrity is part of my scholar achievement during my academic life, it’s an assurance that I will practice it both in college and after college. This lesson on integrity will go a long way in my life as I have to practice even at work place. Knowledge without ethics and integrity is harm to a scholar’s life. I went through all the modules in the integrity seminar and learnt that some of us fall victims of plagiarism knowingly or unknowingly. We have to include citations in our term papers whenever we use work from other authors whether it’s from the internet or from any other public sources. We should not have the assumptions that the sources belong to the community. From now onwards, I will make sure that I cite any reference that I quote in my academic term papers and any life research papers I work on.

Examining The Sexual Assault Criminology Essay

Examining The Sexual Assault Criminology Essay When someone hears the words sex offender or sexual assault, the typical response is fear. The atrocious acts carried out by some sex offenders are very hard for the public to understand, and present society with complex challenges. Society often finds it easier to turn a blind eye to the crime, lock up the offender and throw away the key than attempt to address the challenge appropriately. There is a lack of public understanding toward sex offenders for the most part. This paper is intended to not only try to explain the psychology of the sexual offender but to also dispel the myth of the untreatable sex offender, and provide conclusive evidence that sex offender treatment is not only possible but to a large extent is successful in reducing the recidivism of sex offenders. Treatment and rehabilitation have been central to the development of criminal justice policy, and have played an important role in the development of criminology. In recent years punishment and retribution have at tracted more attention than rehabilitation, but there has been a resurgence of interest in treatment and rehabilitation, with indications that some things do work, and an emphasis on evidence-based policy making. It is also the belief of many that a penal policy without an adequate treatment strategy is unjust and a denial of human rights. Sexual Offenders There are three types of sex offenders determined by the courts who have to report to the sheriff. In an effort to decrease the incidence of sexual assault, legislators have passed regulatory laws aimed at reducing recidivism among convicted sexual offenders. As a result, sex offenders living in the United States are bound by multiple policies, including registration, community notification, monitoring via a global positioning system, civil commitment, and residency, loitering, and Internet restrictions (Bonnar-Kidd, 2010). First is the Sexually Oriented Offenders. No community notification is needed, but the offender must report to law enforcement for a given time, usually ten years. Next is the Habitual Sex Offender. If directed by the Court, law enforcement may notify the community and the offender must report annually for usually a set twenty years. Finally is the Sexual Predators whose guidelines are much stricter. Unless a Judge terminates the sexual predator title, the offende r must verify their residence every ninety days and law enforcement is required to notify the community in which the offender lives that they do indeed have a sexual offender in the area. Among those that need to be notified are neighbors within a 1000 foot radius of the offenders residence, school superintendents, day care operators, and local law enforcement. Different Types of Sexual Offenders Of the three groups, incest child molesters were the least likely to sexually recidivate, at a rate of 8.4% (Hanson, 2001). This finding carries with it many important implications for treatment. Since the rate is relatively low, it has traditionally been believed that the best form of treatment for incest child molesters is a minimally intrusive form of therapy that reduces sexual recidivism According to Hansons study (2001); rapists were the second most likely group of sex offenders to sexually recidivate, at a rate of 17.1%. Most research done on rapists indicates that they are a distinct group of offenders who are distinguishable from child molesters. For instance, rapists tend to be younger than child molesters, each having average ages of 32.1 and 38, respectively (Hanson, 2001). More importantly, a meta-analysis of sex offender treatment programs found that rapists were more likely to recidivate non-sexually than were child molesters (Hanson Bussiere, 1996). In fact, it has been noted that rapists share more characteristics with the general criminal population than do child molesters. Characteristics that identify general criminals, such as prior criminal records and antisocial personality, are similar to characteristics that identify rapists. Furthermore, research has found that rapists are more likely than are child molesters to breach their conditional release. In one sample of 132 subjects who were conditionally released, 40.7% of rapists breached, while only 25% of child molesters did so (Barbaree, Seto Maric, 1996). Of the three groups of sex offenders classified by Hanson (2001), the highest rate of sexual recidivism (19.5%) was recorded for non-incest child molesters. These offenders are at significant risk of reoffending throughout their lives (Hanson, Steffy Gauthier, 1992). A research study that illustrates this point examined the long term recidivism of child molesters. In the study, these offenders were classified into three groups: a treated group; control group one; and control group two. Both control groups were used to control for cohort effects. A total of 197 child molesters, a majority of them being non-incest child molesters, released from Canadian correctional facilities between 1958 and 1974 were tracked over an extensive period of time (31 years for control group one offenders). Results showed that 42% of the total sample was reconvicted for a sexual and/or violent offence. The long term risk of recidivism for non-incest child molesters is based on the fact that 10% of the tot al sample was reconvicted between 10 and 31 years after release. Causes of Sexual Offenses These theories suggest that there are factors at the individual level that contribute to the likelihood of a person committing sexually violent acts. The variables that have been explored in the research range from biological factors to personality characteristics to attitudes and beliefs. 1. Evolution It is suggested within this theory; strategies that have successfully reproduced our ancestors have resulted in the differences between men and women in current human mating. This is an often debated theory which is not widely accepted amongst those in this field. An example why could be that evolutionary theories do not address the large number of assaults regarding oral/anal penetration or of those involving same sex or those who are prepubescent. Those who tend to favor the evolutionary explanations for modern behavior even tend to acknowledge that sexual assault cannot be blamed on evolution alone. 2. Physiology and Neurophysiology The cause of sexual assault may be found in hormones and other chemicals in the body, as well as head traumas or brain abnormalities. Researchers in this area have found a correlation between testosterone levels in humans and aggression However, it is still not clear if it is whether the testosterone levels lead to aggressive behavior or rise as a result of aggressive behavior. Trauma and violence have been proven to have effects on neurotransmitters, brain function, and hormones. Studies examining brain injuries and abnormalities suggest trauma and violence can lead to an increase in battering behavior, as well as other violent or impulsive acts. 3. Alcohol Considerable evidence links alcohol and physical aggression. Alcohol use is involved in up to 75% of acquaintance rapes. Alcohol affects mens perception of womens sexual intent. Many men perceive alcohol as a sexual cue; thus, alcohol increases the likelihood that friendliness will be misperceived as sexual intent and that a man will feel comfortable forcing sex after misperceiving a womans cues. In short, perpetrators are more aggressive and victims less effective at setting boundaries and defending themselves when drinking alcohol. While it is very commonly involved in sexual assaults, many people drink on a daily basis without committing a violent act or engaging in violent behavior, as well as quite the percentage of assaults committed without any presence of alcohol. Clearly, the use or abuse of alcohol does not entirely account for the incidence of sexual assault in our society. 4. Psychopathology and Personality Traits Men who rape have been diagnosed with a wide variety of disorders from personality to psychiatric, most often being antisocial personality disorder. Nonetheless, no significant differences between sexual offenders and nonsexual offenders incarcerated have been found within personality tests. The degree of involvement in sexually coercive behavior appears to be related to personality measures of irresponsibility, a lack of social conscience, and a value orientation legitimizing aggression, particularly against women. Investigators have concluded that sexual aggression is determined by many factors. In fact, it has been said that the personality profile of convicted rapists more closely matches the personality profile of men in the general population than any other set of felons. 5. Attitudes and Gender Schemas Sexually aggressive men are more likely to believe myths about rape and that use of interpersonal violence is an effective strategy for resolving conflict than are non-aggressive men. These sorts of beliefs may serve as rationalizations for sexual offenders, allowing them to imagine their victims wanted or deserved the sexual acts forced upon them. Once men have developed attitudes that support violence against women, they are likely to misconstrue ambiguous evidence as a confirmation of what they already believed. Acceptance of rape myths is strongly related to adversarial sexual beliefs, tolerance of interpersonal violence, and gender role stereotyping. 6. Sex and Power Motives Research has confirmed that anger and power are the biggest motivating factors in a rapists rationalizations for sexual aggression than sexual desires are. And sexually aggressive men openly admit that their sexual fantasies are aggressive and sadistic. 7. Relationship Context The stage of relationship between a man and a woman may affect the probability of violence. Some research suggests that men who rape on first or second dates may have similarities to stranger rapists, while men who rape early in what otherwise appears to be a developing relationship may simply misperceive their partners intent. Variables that appear to be risk factors are the mans initiating the date, paying all the expenses, and driving; miscommunication about sex; heavy alcohol or drug use; parking; and mens acceptance of traditional sex roles, interpersonal violence, adversarial attitudes about relationships, and rape myths. Societal Influences Another body of theories suggests that socio-cultural factors contribute to the occurrence of sexual violence. These theories suggest that our society tacitly accepts and encourages sexual violence through expectations and cultural morà ©s, which are transmitted through our history, families, media and institutions. 8. History The history of our societys understanding of sexual violence has its roots in English property law. Rape entered the law à ¢Ã¢â€š ¬Ã‚ ¦ as a property crime of man against man. Woman, of course, was viewed as the property.1 The law assumed marriage vows implied consent to sexual relations, and men were permitted to use whatever force necessary to gain sexual access to their wives. The issue of sexual assault would not enter the consciousness of the U.S. public until the feminist movement of the 1960s. Feminists saw rape as a mechanism for maintaining patriarchy, a violent means of inducing fear in women and reinforcing their subordination to men. This perspective has shaped the way our culture defines and understands sexual assault today. 9. Family Sexual violence endures in human societies, according to this paradigm, because it is modeled by influential members of our society and has positive results for the perpetrator. Children who are exposed to violence between their parents are more likely to be involved in violent intimate relationships as adults. The structure of the family seems to have an impact on the attitudes and behaviors of children raised in them. Violent sex offenders have been found to be more likely than other adults to have experienced poor parental child-rearing, poor supervision, physical abuse, neglect, and separations from their parents. 10. Sexual Expectations and Rape Myths Expectations transmitted by our culture typically encourage men to feel superior, entitled, and that they should be always on the lookout for and ready to initiate sex in their relationships with women. At the same time, these sexual scripts teach women to feel responsible for setting the limits and pace of sexual contact in their relationships with men. Rape myths typically deny the existence of sexual assault, excuse it, and minimize the seriousness of its effects. Acceptance of rape myths is correlated with sexually aggressive behavior. 11. Cultural Mores Studies by anthropologists demonstrate the critical role that socio-cultural mores play in defining and promoting violence against women. Cultures differ in the amount of intimate partner violence, as well as the acceptability of this violence. Nearly all societies tolerate rape and have mechanisms that perpetuate violence. 12. Media From the early days of the modern womens movement, feminists contended that pornography encouraged sexual aggression towards women by portraying them as nothing more than sex objects, a view that is supported in the research. It is depictions of violence against women, rather than sexually graphic material that encourage acceptance of violence and callousness toward women who are its victims. Television and movies often send the message that violence works. 13. Schools and Other Influences Schools contribute to socialization supportive of violent behavior when they reinforce sex role stereotypes and attitudes that condone the use of violence. Participation in team sports may increase the risk of sexual aggression. Peers are more influential in shaping individual behavior than biology, personality, family, religion, or culture. Treatment of Sex Offenders Cognitive/Behavioral Therapy A weekly cognitive/behavioral group therapy session is offered to allow offenders to deal with their offence patterns, in order to prevent further offences. The session is based on the premise that sexual offending is fantasy driven behavior and, as such, offenders are required to record and discuss their sexual fantasies. The offenders record data in fantasy logs detailing the number and content of their sexual fantasies. The number of fantasies that the youths were able to stop, masturbatory frequency and the frequency and effectiveness of prevention strategies are also recorded in the fantasy journal. Then, information given by the offender is analyzed, in order to uncover and appropriately deal with cognitive distortions that permit and reinforce deviant fantasies. Deviant fantasies are discouraged, and appropriate sexual fantasies are encouraged. Psychotherapy The second type of treatment provided at Counterpoint House is psychotherapy, which is also offered in a group counseling setting once a week. These spontaneous, non-agenda driven group is based on the idea that sex offenders live secret lives, and are often victims of sexual abuse themselves. For example, Aylwin, et. al. (in press) found that among 103 adolescent child molesters, 77.9% were sexually abused at some point in their lives. The Counterpoint House Program acknowledges this correlation and attempts to address issues surrounding sexual abuse while treating adolescent sex offenders. The theme of the psychotherapy group is getting out the secrets, and success in the group is measured by an offenders participation, personal disclosure, ability to discuss sexual offending issues knowledgeably and ability to provide insight into personal and other group member issues. It has been noted by Counterpoint House staff that the psychotherapy group is where offenders in the program lea rn to trust and feel support, often for the first time. From this sense of trust and support, offenders are able to disclose relevant issues about themselves, and help treatment efforts progress with more ease. Furthermore, issues brought up in the psychotherapy group are followed up in individual counseling sessions that are carried out on an ongoing basis by most staff members involved in the Counterpoint House Program. Also, issues raised in individual counseling sessions are often later disclosed in the group sessions, so that the offender can gain the benefit of his peers insights into the issues and obtain necessary support. Skills Therapy Skills therapy is divided into three eight week sections that include: anger management, relapse prevention and psychosexual education. The anger management component assumes that sex offenders have anger management difficulties, and that sexual offences are one of the manifestations of this misplaced anger. Counterpoint House staff have developed their own program for addressing anger management of adolescent sex offenders, that encompasses 13 sessions where offenders learn about various anger management issues. Triggers, reactions and consequences of expressions of anger are explored, as well as the presentation of various models of anger. Additionally, cognitive distortions surrounding destructive expressions of anger are identified, and attempts are made to eliminate such distortions. Finally, in the latter sessions, a distinction is made between aggressive and assertive behavior. The main goal of anger management therapy is to replace destructive expressions of an ger with appropriate methods of communicating. Sex Offender Rehabilitation Program The Sex Offender Education Program (SOEP) is a four month program that assists sex offenders who pose a lower risk of re-offense or who is about to be released on a long term of supervision. The curriculum provides information on varying topics such as cognitive restructuring, healthy sexuality, interpersonal relationships and anger/stress management. The Sex Offender Treatment Program (SOTP) is an eighteen month program that deals with intensive treatment in an environment within a therapeutic community for sexual offenders that pose a high risk of re-offense. In this setting, offenders are offered immediate feedback regarding their treatment progress as well as behavior. The SOTP employs a cognitive-behavioral model within three treatment phases. The main goal within this program is to attempt to eliminate or possibly reduce the re-offense rate and move the participant toward a more pro-social lifestyle. All three phases occur in a Therapeutic Community environment, providing neces sary behavior modifiers that allow offenders immediate feedback about their behavior and treatment progress. Conclusion Although there have been many noteworthy research studies on sex offender recidivism in the past few decades, the factors that are associated or trigger re-offense are not concrete. Communication must be open between the justice system, researchers and Doctors that treat sexual offenders. Ultimately, with the gathering of information, the goal is to avoid repeat offenders from committing the crimes again and again. By studying these offenders, strategies could possibly be effectively managed so that these offenders can integrate back into normal society without fear. Through research and therapy, the goals are to prevent future victimization and a safer community. Strategies can be morphed by following the latest studies into re-offense so that those safety goals can be reached. While you can never know what is going on within a persons head completely, through study and research, a glimpse within the sexual offenders mind can be seen. Since there is no direct link between the amount of incarceration and recidivism, it is difficult to know with certainty if incarceration is truly the best, and main, tool to use. Whether with incarceration and therapy combined can truly change the mind of a sexual offender or deviant, remains to be seen. However, with the end goal being to keep our communities safe and have one less victim have to suffer through the aftermath and devastation of a sexual assault, more research of the criminals mind is an absolute must.